For the last few months, Toyota has challenged consumers to create new, non-automotive applications using five distinct Toyota technologies that could hopefully be used to benefit our society.? This campaign ran from November 8th, 2010 and concluded February 28th, 2011.? During this time period, Toyota received over 4,000 idea submissions that were evaluated by a panel of ?Gurus.?
The judges on the panel included Joel Stitzel, Ph.D. of Wake Forest University Baptist Medical Center; Keith Grossman of WIRED magazine; Grace Hawthorne of Hasso Platner Institute of Design at Stanford University; Jake Ward of Popular Science magazine and Josh Morenstein of fuseproject.
Amongst these 4,000+ submissions, this panel of judges was given the daunting task of selecting 5 finalists for each of these categories: T.H.U.M.S., Solar Powered Ventilation System, Hybrid Synergy Drive, Advanced Parking Guidance System and Touch Tracer.
T.H.U.M.S. (which stands for Total HUman Model for Safety) is an advanced injury-simulation software.? With two million distinct parts, including bones, ligaments, tendons and the muscular systems, Toyota can better understand the mechanisms that cause injuries to vehicle occupants and pedestrians involved in car crashes.
The Solar Powered Ventilation System is accomplished by using a sliding glass moon roof that is packed with solar panels located over the rear seating area.? This ventilation system can help keep the interior air temperature near the outside temperature when parked directly in the sun.
Toyota?s Hybrid Synergy Drive is a complex system of parts that work together to provide drivers a more efficient driving experience.? By converting braking energy and forward motion energy when coasting into electricity, the hybrid system helps lower emissions and raises the vehicle?s fuel economy.
The Advanced Parking Guidance System can help navigate drivers into parallel or back-in parking spots through the use of a built-in computer, Electric Power Steering, ultrasonic sensors and a camera that only requires a little bit of attention and some soft braking by the driver.? It is estimated that 15% of accidents occur while parking but with this technology, Toyota looks to alleviate some of these costly mistakes.
Finally, the Touch Tracer Display is an advanced feature on the steering wheel that allows drivers to control music, temperature, and other features without taking their eyes off the road.? This is the first display system in the world to allow steering wheel controls to display on the instrument panel.
From the 4,000+ submissions the panel identified the following as the top 25 submissions ? five ideas inspired by each of the Toyota technologies.? With the finalists selected, it?s now up to the public to vote for their favorite idea.? These public votes will be combined with the judges? scores to determine the top five ideas.? The winners will be announced May 9th, 2011, and with that comes a design and prototyping session to bring their idea to life.? Along with the prototype, the winner will also receive one of three Toyota vehicles: the Highlander Hybrid, Prius or Venza.
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Price Toyota, http://www.pricetoyota.com/, located near Wilmington, DE, carries a large selection of new Toyota cars, trucks and SUVs.? In addition, the Wilmington Toyota dealer offers used cars, auto service, Toyota parts and auto financing.? Price Toyota, is proud to be a leading Toyota dealer and strives to provide its customers with superior customer service.
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Article from articlesbase.com
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