There are many reasons for you to use Internet marketing. When it comes to advertising, you end up spending more time rather than money. It allows you to go where no brick and mortar business has gone before. And it gives you a chance to have the last, and resounding ?HA-HA!? as those big business bullies spend money incessantly for Internet marketing without having the wherewithal or smarts to use it properly.
If you don?t know why online marketing is so great, here?s why ? it evens up the competition between businesses, regardless of size or resources. The key is search engine optimization. All the aforementioned big bullies of the corporate world think they can buy their way up the search engine charts, but they will never, EVER have the upper hand. They have no leverage, because there is nobody to buy off. The best they can do is buy advertisements, which most people don?t click. If you get the top ranking on Google, Yahoo and MSN for your keywords, nobody can knock you off unless they do a better optimization job than you do. Honestly, if you believe a brick and mortar industry that isn?t in the Fortune 500 can pull this off, then you probably believe Elvis is alive and living in Las Vegas.
The second primary reason to use online marketing would be bragging rights. Think about it ? brick and mortar businesses make use of big money marketing firms when it comes to advertising their products on the tube, on the billboards, on newspapers, magazines and the like. In all likelihood these companies also make use of marketing companies to design their websites! Crushing them on search engines is like taking candy from a baby. The big boys, though, will never fess up to their sheer ignorance about Internet business, thinking that money can buy an online presence, banner ads, the whole nine yards, but brothers and sisters, money can?t buy everything. They just throw money at the problem, a strategy that fails every time on the web.
You, however, aren?t going to waste money by purchasing banner ads and other ads that will waste your money. Nope, you are going to pursue search engine optimization on your own or through a credible group. As you count the number of fingers corresponding to your ranking on MSN, Google, Yahoo and other top search engines, you?ll be counting the cash as it flows into your bank account ? while the clueless crushers of the corporate world keep dumping their dinero on banner ads at the rate of $20-something per click.
Why do you have to use Internet marketing? You don?t even have to memorize that. How about: why aren?t you using Internet marketing yet?
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Source: http://www.weight-watchers-uk.org.uk/2011/10/internet-marketing-strategies-are-a-must-to-use/
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